Account manager juggles work and graduate school
For Danielle Hueston of Rochester, the sky’s the limit.
At only 24 years old, Hueston is the first account manager at a new internal advertising program for Xerox. Her goal is to show clients that they can view Xerox as a business partner, not just a printing service.
In addition to her new career path, Hueston is pursuing a master’s degree in business.
What do you do?
I plan, design, develop and coordinate all of our team’s various roles, keeping the end results of delivering a strategic and creative marketing solution in mind. That can range from technology solutions to cross-media campaigns, branding initiatives, event marketing and (more). Like an orchestra conductor, I have to set the tone and pace so that we as a team deliver a sound, beautiful result.
Why did you choose this career/your degrees?
I chose the marketing route because I have (always) been obsessed with commercials, print ads and well-designed packaging. I always thought about how cool it would be to walk into a store or hear someone talk about something I helped create and get into the marketplace.
What kinds of challenges does your industry face?
Like many industries, to do more with less: less time, less people and less money. As creative marketers, our lifeblood is the ability to churn out ideas. Putting a monetary value on thoughts is a hard concept to grasp. Keeping the balance of “free” ideas and “paid” ideas will always be the greatest challenge.
What’s been your biggest career hurdle?
Since I have definitely been on “the fast track,” (my biggest challenge) has been getting the traditionalists on board with my abilities and desire to keep moving forward. There have been a few people who tried to slow me down and say that I need to “pay my dues,” but (I think) if you are working hard and you can get the job done, you should be rewarded and recognized.
What big project have you handled that you’re exceptionally proud of?
I can’t boil it down to one thing. I am satisfied with all the work I’ve put out or else the project wouldn’t be considered complete. I’m most proud of how far I’ve come so quickly and how much I continue to learn on a daily basis. I’ve been a part of so many awesome projects that it’s hard to choose a favorite. I’ve worked with an Asian Elvis impersonator, learned about the most technologically advanced printers in the world, helped refresh the face of Seagram’s flavored malt beverages, and taught numerous people the benefits and power of social media.
Who were some of your mentors?
Three people who particularly inspired me instantly came to mind: Duane Bombard, for his continuous support and teaching me the importance of having confidence; Jen McCauley, for teaching me when to make decisions based on your heart and not your smarts; and Walter Colley, for his infectious attitude and his ability to charm the entire advertising community of Rochester.
What advice have you gotten in the past that has helped guide your career? During high school cheerleading, my coach said something that struck a chord with me: “Anything worth having is worth fighting for.” I like to grab the bull by the horns and fight for what I want, knowing very well there will be plenty of obstacles and people who will disagree. But I’ve always kept true to myself and I think it’s worked out pretty well.
What do you do outside work/what do you do on a day off?
During the week I live at the gym after work. On the weekends, my friends are my first priority. They are my rock and support system. I try to spend every free moment I have with them which usually consists of a bottle of wine, lots of laughter and colorful conversations.
What is your ultimate career/life goal?
I love marketing and I want my career to continue to thrive within the industry. More importantly, I want to wake up in the morning and not dread going into work, to never want to stop learning and just be happy no matter what title is on my business card.
Are you involved in any local charities/organizations that help you in your career?
I help out one of my best friends who is very active with Another Chance Pet Rescue. It’s a great adoption/foster care organization for animals that are “in between homes.” I also attend the Rochester Young Professional events whenever possible.
What advice would you give to other young professionals?
Never, ever apologize for being young and successful. Embrace and celebrate your youth. Don’t be afraid to speak up, have an opinion and stand your ground, but be humble enough to ask questions, admit you don’t know everything and reach out for help when you need it.
Leah Stacy is a freelance writer from Rochester.
